Towards an Interdisciplinary Cyberbullying Campaign

The use of social networks have become an extremely important part of the lives of most teenagers in the developed world. Teens are constantly connected to their peers to share various aspects of their lives via cyberspace. Being bullied in cyberspace thus have an extremely negative impact on the lives of the victims of such bullying. Most anti-cyberbully campaigns are not very effective. However, the KiVa program from Finland has been shown to be especially effective. This research reviews the literature to determine why the KiVa program is so effective and then critically reviews a current campaign from South Africa in order to identify areas where this campaign can be improved.